Archive for the 'marketing' Tag

Board Game Blasphemy

New replaces old. From MSNBC:

Toy maker Hasbro Inc. has updated its classic Clue game for today’s tabloid culture to include younger characters, more weapons, and new rooms, including a spa and guest house.

The six characters’ last names remain the same, but their first names and bios have been updated. For example, Miss Scarlet is now Kasandra Scarlet, a famous actress often featured in tabloids. And Mr. Green is now Jacob Green, an African-American “with all the ins.”

Colonel Mustard is now Jack Mustard, a former football player. The professor? Now Victor Plum, a billionaire video game designer.

The saddest part is that this isn’t a special edition — it’s a replacement of the original Clue board game that we’ve all grown up with.

August 19, 2008 | no comments | tags: , , ,

Deceptive Packaging

For the record, I disagree with Minute Maid’s decision to devote less than 0.3% of this carton’s area towards indicating that its contents are from concentrate.

July 24, 2008 | no comments | tags: , , , ,